ABOUT US

Founded in 2020, Sea Green is a Singapore based start-up seeking to solve the connectivity gaps in the blue economy. A small, highly-driven team of experts from diverse backgrounds, we strive to bring change on a global scale during this UN Decade of Action.​

Basing our activities and ambitions on research carried out by our parent company Asia Affinity, we are a value-addition solution, leveraging digital technology to support coastal community development and sustainable growth of the seaweed industry.​

By working collaboratively across sectors, but always maintaining a clear sense of duty to our partner communities, we hope to bring real change to the world, moving the dial on livelihood resilience, food security and climate change.​

Our IMPACT

Through Sea Green’s platform technology, we will be able to provide data analytics to ensure we remain accountable for our SDG commitments, whilst also supporting the development of measurement frameworks and needs-based innovation for the benefit of the blue economy. This will further strengthen our promise to deliver poverty alleviation, livelihood resilience, coastal community protection, financial inclusion, carbon drawdown, climate adaptation and food security. 

TEAM

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Graham is Chairman & CEO of Asia Affinity Holdings Ltd., Sea Green’s parent company, a diversified financial services organisation specialised in SME, MSME and small community  sectors. The group develops schemes geared to building sustainable and resilient communities, which accelerate financial inclusion, promote health & wellness and technology solutions delivery. Graham is based in Japan.
GRAHAM CLARK
Chairman
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Fred brings international operational experience from the world of investment banking to the growing seaweed industry. Well-versed in service delivery, risk management, and process innovation, he oversees the company’s business design and technological development from Singapore, collaborating with partners from Indonesia and across the world. ​
FRED PUCKLE-HOBBS
COO
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Paddy is a sustainability and climate change professional, responsible for ensuring both Sea Green and aquaculture industry growth is decoupled from environmental impact and misuse of resources. Based in the UK, he leads the company’s research and development efforts and partner outreach across the globe.
PADDY TARBUCK
Director,
Research & Development
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Ching Wen is an experienced marketing and blockchain consultant and business owner, with considerable expertise supporting firms of all sizes with growth, revenue and profitability challenges. Founder of two other established firms, she supports Sea Green’s early-stage market and business development in Singapore.​
CHING WEN WONG
Director
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Phil possesses in-depth digital technology knowledge, system strategy and organisational design. With extensive experience in corporate digital transformation, he is supporting Sea Green’s business goals through the integration of new technologies to drive market adoption and change. Based in the UK, Phil has experience in the launch of services across industry sectors including Financial Services, Airlines and many others.
PHIL FORD
Interim CTO
Tris Sea Green
Tris is responsible for initiating the delivery of the Sea Green platform, building the solution through close collaboration with stakeholders across the value chain. She leverages her expertise in project management, data analytics and commercial strategy to support and drive excellence in Sea Green.
TRIS CHEN XINMIN
Product Manager
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Mimi has joined Sea Green on a one year placement to manage and grow the company's social media. She handles partner engagement and content creation in tandem with the different departments' knowledge and values.
MIMI ADAMS
Communications & Research Executive

PARTNERS

POVERTY ALLEVIATION

Breaking poverty cycle for farmers through increased earnings and diversified income

ACCESS TO FINANCE

Development and provision of needs-based financial products for empowering household resilience

MARKET STABILITY

Reducing price volatility and stabilising income for primary producers to foster strong markets

EQUITABLE GROWTH

Redistribution of wealth to equitably represent value in productivity through transparency and fair trade

JOB CREATION

Local jobs created and stabilised through technology, data and systems management, community and restoration operations, and services

INCOME DIVERSIFICATION

Diversifying revenue streams through integrated aquaculture systems and product innovation

DIGITAL LITERACY

Enhancing global connectivity and boosting digital capabilities for upstream actors

EDUCATION

Providing online modules to improve financial literacy, sustainable practices and business productivity

PLASTIC REDUCTION

Minimising local plastic pollution, microplastics and debris through sourcing of alternative sustainable production materials

DECARBONISATION

Replacing fossil-fuel based products with carbon negative seaweed products to drastically reduce value chain (Scope 3) emissions

CARBON DIOXIDE REMOVAL

Bio-sequestration (export to deep sea or coastal sediments) of carbon dioxide during seaweed cultivation (cultured and wild))

CLIMATE RISK REDUCTION

Data-driven insights to minimise the impact of increasing climate risks (e.g. marine heatwaves and heavy rainfall events) through environmental monitoring, water quality management and subsequent financial protection mechanisms

BIODIVERSITY GAINS

Restoring abundance to local marine ecosystems through sustainable practices and coastal conservation projects

ECOLOGICAL ENHANCEMENT

Local moderation of ocean acidification and deoxygenation through nutrient removal and enhanced ecological conditions